Sleep can be a very important determinant of how we function on a day to day basis. We often don't put enough effort into improving our sleep quality. That's why we're here to help.
Aren't They All the Same?
When considering what bedding to purchase, it’s important to consider a number of factors. How soft are my sheets? How easy is it to wash my comforter? Will my pillow maintain it’s form? These features tend to be evaluated on the basis of monetary cost, rather than that of increased productivity. Before surfing past our sheets, you should consider what you may be losing.
When sending a child to further their education, you want to give them every opportunity to succeed in their courses. Advancing to further education is no small feat, and something like a quality sheet set will allow your student to be more successful. A June 2014 study conducted by Stijn Baert et al. at Ghent University investigates the relationship between sleep quality and academic achievement. 
The study was conducted by comparing students scores on the Pittsburgh Sleep Quality Index to the exam scores in their first exam period. The study not surprisingly concluded that improved sleep quality lead to increases in exam scores. This opens us to the next question? How does someone improve their sleep quality? A bedding company would say to purchase more comfortable sheets… But don’t just take it from us. “ The Sleep Doctor,” Michael J. Breus, Ph.D., writes, “When selecting bedding, it’s work it to invest in the highest-quality products you can afford… Maintaining a moderate-to-cool, comfortable temperature is critical to a restful night’s sleep.” 
Another important reason to buy good bedding: If you are getting the 7-9 hours of sleep recommended by the National Sleep Foundation,  you are spending approximately 1/3 of your time in bed. Just think, for every year, you spend 4 months of the time in bed… so it makes sense if so much of your time is spent in bed, you may as well make it comfortable.
With the increasing competitiveness of our global economy, the demand for creative thinkers is rapidly growing. Melissa Burkley, Ph.D. writes for Psychology Today, “It seems counterintuitive but the best way to get your mind working may be to put it to sleep.”  As students begin to enter the workforce, this increased demand for high-level thinking can be met by improving sleep. Burkley sources a study conducted by Wagner et al. through the University of Münster claiming: “sleep allowed the participants’ brains to mentally restructure the information learned, resulting in new and insightful responses.” 
Besides the significant benefits resulting from more sleep, there can also be detrimental consequences to a lack of sleep. The National Sleep Foundation identifies a few problems which arise due sleep loss. Focus is perhaps one of the most important, as not getting enough sleep can be challenging for students to pay attention in class. Loss of sleep can also lead to forgetfulness. Sleep allows brain cells to connect, known as the encoding process which allows information to be transferred from short to long-term. Ultimately, improving sleep continues to expand a student’s ability to learn. 
Beyond academic struggles, students may also encounter athletic performance challenges as a result of losing sleep. In order to operate at peak performance, Rapid Eye Movement, or REM sleep, provides energy to the brain and body. The National Sleep Foundation reports on research suggesting sleep deprivation increases the amount of cortisol, a stress hormone, in the body. Whether or not your child is a collegiate athlete doesn’t mean they can skimp out on sleep.  Excess levels of fatigue and stress are not good for anyone.
So what is the real impact of better bedding? Baert found that an increase of a PSQI score over 1 standard deviation, leads to a 4.85% increase in exam score.  Course Hero references that a 1.0 increase in GPA statistically leads to a 9% increase in income.  The 4.85% exam increase correlates to a .194 increase in GPA on a 4-point scale. This .194 GPA boost would be proportional to a 1.75% increase in income. In other words, if you’re earning the national average salary of $44,564 per year,  you’ve just earned an extra $780. So now if you had the opportunity to improve your sleep, would you take it?
- Baert, Stijn, Eddy Omey, Dieter Verhaest, and Aurelie Vermeir. "Mister Sandman, Bring Me Good Marks! On the Relationship Between Sleep Quality and Academic Achievement." June 2014. Accessed June 1, 2018. Source
- Breus, Michael. "Ideal Home Sleep Environment." March 14, 2017. Accessed June 1, 2018. Source
- Burkley, Melissa, Ph.D. ""Sleep On It" to Boost Your Creativity." Psychology Today, December 12, 2017. Accessed June 1, 2018. Source
- "How Lack of Sleep Impacts Cognitive Performance and Focus." National Sleep Foundation. Accessed June 1, 2018. Source
- "How Much Sleep Do We Really Need?" National Sleep Foundation. Accessed June 1, 2018. Source
- "INFOGRAPHIC: How Does College GPA Affect Earnings? - Course Hero Blog." Course Hero. April 27, 2011. Accessed June 1, 2018. Source
- "Sleep, Athletic Performance, and Recovery." National Sleep Foundation. Accessed June 1, 2018. Source
- "Usual Weekly Earnings of Wage and Salary Workers First Quarter 2018." April 13, 2018. Accessed June 1, 2018. Source